Fender doubles down on denim as it launches Wrangler guitar cases, straps and picks

The second Wrangler x Fender collaboration melds denim aesthetics with guitar classic accessories – and yes, that hardcase does feature a jeans back pocket

Fender has partnered with jeans behemoth Wrangler for its second apparel collaboration – which, this time, includes a host of guitar accessories.

The Big F’s guitar cases, guitar straps and guitar picks have all had a denim makeover as part of the release, which Fender dubs “the co-headlining tour you didn’t know you needed”.

That description certainly befits the Fender x Wrangler denim hardcase ($249), which features an actual jeans back pocket on its exterior – maybe it’s the pick storage we didn’t know we needed.

Designed to fit a Stratocaster or Telecaster like, well, a good pair of jeans, the case is available in indigo and black finishes, and comes with a soft crushed acrylic interior lining and a paisley lined accessory storage compartment.

Next up is a range of denim straps, available in light indigo, indigo, washed black, black and dark indigo finishes for $49 apiece.

The 2” straps feature a custom debossed leather logo patch, copper riveting and Fender “F” cone-shaped leather ends, and they’re adjustable from 39”-58”.

While we’re talking straps, there’s also a ripped denim number that flashes a cheeky pink paisley fabric underneath. It’s like one of those Custom Shop guitars with the hidden finishes, except on a strap and for $89.

That price reflects the fact these 2.5”-wide straps are hand-distressed and one-of-a-kind. They’re also adjustable from 36.5”-49.5” and come with that custom debossed leather logo patch all your pals keep talking about.

Finally, there are the Fender x Wrangler celluloid picks, which appear to be identical to Fender’s regular 351 celluloid picks, only with Wrangler’s logo stamped up top and a couple of dollars added to the price tag.

If you love Wrangler and absolutely have to have Wrangler on all your Wrangler guitar products, a pack of eight Wrangler .71mm-gauge picks will set you back $9.99.

There are also a load of t-shirts and jackets that look pretty rad, which we won’t go into here, but you can check them out, along with all the accessories we’ve covered above, over on Fender.com.

What we really want to know, however, is where we can get that denim-finished Telecaster with the leathery pickguard that appears in the promo photo up top. How do we wrangle one of those?

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Mike is Editor-in-Chief of GuitarWorld.com, in addition to being an offset fiend and recovering pedal addict. He has a master's degree in journalism, and over a decade's experience writing and editing for guitar publications including MusicRadar, Total Guitar and Guitarist, as well as 20 years of recording and live experience in original and function bands. During his career, he has interviewed the likes of John Frusciante, Chris Cornell, Tom Morello, Matt Bellamy, Kirk Hammett, Jerry Cantrell, Joe Satriani, Tom DeLonge, Ed O'Brien, Polyphia, Yvette Young and many more. In his free time, you'll find him making progressive instrumental rock under the nom de plume Maebe.

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